andy boy brand. and while they farm a wide variety of produce, some of their biggest sellers as of late are romaine hearts, broccoli rob, and a big hit among culinary professionals, fennel. >> this is the field of fennel and you'll notice it's got a nice white bulb and a beautiful fern. and, really, all the plant's useable in cooking. >> cooking with it is one thing, but just getting people to try it is the first thing farmers like the d'arrigos hope to do. recently, they teamed up with local chef todd fisher and, together, the farming team and the cooking whiz whipped up new recipes for some old favorites. and in the end they came up with a whole new way to get people to eat their veggies. >> to see the realization on people's face when you prepare it properly and they go, wow, this is something that i--wow, i really like this now, as opposed to this astringent, bitter vegetable. so, i like working with it because it's a challenge for me as a chef, but it's also so gratifying to see a guest enjoy something that ty may not have otherwise had the opportunity to try.